Android's "Friends Furever," an ad about the cuddly pairing of unlikely animal friends, has become the most shared ad of all time, says Unruly. Read the whole story
This isn't the Apple TV Apple experience Apple had in mind. If anything, the new Apple TV underscores how ill-suited the app platform is … Read the whole story
Marketers all agree audiences are more fragmented than ever. There's a variety of content available to stream on a seemingly ever-increasing number of screens, … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company; Colin Kinsella, … Read the whole story
In honor of Shane Smith, CEO and co-founder of Vice, receiving the Frank Stanton Award for Excellence in Communication, big names in the media … Read the whole story
SpotX's Sean Buckley on four things you need to know for 2016: For starters, CTV Inventory will increase. Read the whole story
Andrew Gilleland, who became the new VP of Scion in September, tells "Marketing Daily" that "Weird, right?" alludes to a nuanced figure of speech … Read the whole story
In-app video advertiser Vungle announced the availability of its software development kit (SDK) for Microsoft's Windows 10. In-app advertising isn't just for smartphones and … Read the whole story
Continuing a trend for big TV/movie companies looking to invest and/or partner in digital online video streaming, Metro-Goldwyn-Mayer Studios and Lionsgate have become equity … Read the whole story