VidBlog
by P.J. Bednarski, Staff Writer
Comcast's new Stream is a new $15-a-month streaming service that doesn't provide much-- except a fair amount of controversy. Read the whole story
by Steve McClellan
The Unilever pitch, mandated by its review-every-three-years policy, was the biggest media account among the many huge assignments put into play this year. Unilever … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search interest for pictures of specific car brands from Chevy, Ford, Mercedes, Lexus and others rose 37% year-over-year -- and about 80% of these … Read the whole story
by Erik Sass
The promotion of the iPad Pro supported a 299% increase in digital engagement for Apple. Apple recorded the third highest Wikipedia engagement, behind Google … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Comcast confirmed today that it's not counting data streamed through its new online video service, Stream, against consumers' monthly data allotments. Read the whole story
by Aaron Baar
"Consumers are really interested in experimenting with OTT services," says Brett Sappington, director of research at Parks. "They like Netflix and Amazon and Hulu. … Read the whole story
COMMENTARY
by Justin Honaman, Op-Ed Contributor
The world of marketing is rapidly changing, and for many marketing leaders, millennials are at the top of the list from an engagement perspective. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If content is king, Sky reigns on with its Q service, due to beam entertainment to screens around the home and beyond. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The advertising industry stands at the edge of a cliff looking down at the beginning of a new metrics and measurement guide for mobile, … Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Reading Xerox's brief about what it wants to accomplish with its new brand platform "was sort of an instant aha moment for us," says … Read the whole story