'The Wall Street Journal' reports YouTube execs have been nosing around Hollywood trying to line up deals that could create a new home for original content and movies on the … Read the whole story
Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many … Read the whole story
'Wine Spectator' is looking to reach new audiences with its first-ever television advertising campaign, the gustatory enthusiast publication announced this week. Read the whole story
A SpotX whitepaper finds that broadcasters distribute video content via as many as 30 different vehicles but most have yet to realize the true … Read the whole story
If access to candidates' digital ad impressions are a factor in the 2016 Presidential Race, Hillary Clinton will have a decided advantage in getting … Read the whole story
Figures from the UK Association of Online Publishers are showing stellar growth for online video next to strong mobile growth, suggesting mobile video is … Read the whole story
Vloggers can make heaps of cash endlessly promoting brands -- but unless they realise less is more, they're doomed. Read the whole story