On Tuesday, the FTC issued guidelines to help prevent deceptive native advertising. And last Friday, Washington Post reporter Caitlin Dewey turned in her last "What Was Fake On The Internet … Read the whole story
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fyber, spoke with RTBlog about the coming year. A subsidiary of RNTS Media … Read the whole story
Far from firing on all cylinders, most consumer packaged goods innovation engines are sputtering. Successful innovation turns new ideas into measurable value creation opportunities … Read the whole story
The most-searched Beatles albums, per Google Trends, come to nine music-streaming sites beginning Dec. 24. In fact, Beatles music lovers can find all 13 … Read the whole story
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but … Read the whole story
Revenues climbed 4% to $7.7 billion. Net income jumped 20% to $785 million. Perhaps most impressively, future orders shot up 15%, with demand especially … Read the whole story
The connection: The brand's old-fashioned cocktail recipe calls for "five essential ingredients," and each of the 11 interviewees was asked to discuss on camera … Read the whole story
Collective and The 4A's Foundation have announced the winner of the first Bill Caspare Memorial Fund, Scholarship established to support diversity in the New … Read the whole story