VidBlog
by P.J. Bednarski, Staff Writer
Dozens of videos have been added to the site since last year. WebMD discovers sharing videos can be as contagious as sharing a cold. Read the whole story
by Felicia Greiff
At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad tech world can expect in 2016 in terms of acquisitions, beginning with a … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
There was a time when television program viewing was a perfect surrogate for ad viewership. Since the remote control - the first ad-avoidance technology … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
One of the great benefits of the TV Everywhere universe is that the medium is in a creative renaissance, startling in its quality and … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
With people using something like four to six devices through the course of one day, it's hard for marketers to track the user experience. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV ratings are for wimps. Ted Sarandos, chief content officer of Netflix, didn't say so -- but you can imagine he might have uttered … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
It's safe to say -- with scientific certainty in no way influenced by nostalgia -- that the best part of the ads at the … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Eleven days before the Iowa caucuses and 19 days to New Hampshire's first-in-the-nation primary, marketers were eager to hear from insiders. Screens have taken … Read the whole story