Most of the ads are now made available before the Super Bowl telecast, and far from being just an advertising add-on, those online previews and teases really hit an audience … Read the whole story
Overall sales at the company's FiOS operations for the fourth quarter of 2015 -- which include its FiOS Internet, FiOS Video, and FiOS Digital … Read the whole story
Ah, yes. A new browser. One that aims to rise up against the ad machine and fight for the individual's right to surf the … Read the whole story
A panelist at MediaPost's "The Reckoning" event this week said ad blocking suggests a Napster-like sea change for news media. Read the whole story
It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las … Read the whole story
Total average viewership of live sports events from 2009 to 2015 has been relatively unchanged. But non-sports programming, including its mother-ship show, "SportsCenter," has … Read the whole story
Since mid-2015, there have been a plethora of organizations and individuals calling for all media peoples associated with the programmatic TV realm to create … Read the whole story
TV marketers have long been known to glom on to Super Bowl-like ads without actually spending those millions in media placement costs. In the … Read the whole story
Readers of this column might remember the events that transpired when I was last left alone with the kids. Were there violations of municipal … Read the whole story
Infront Sports and Media, the Swiss-based sports and marketing company, has acquired 51% of Omnigon, the digital services company used by various sports leagues, … Read the whole story
Imagine if - based solely on what the camera on the screen you're looking at sees in your face - the first sentence of … Read the whole story