VidBlog
by P.J. Bednarski, Staff Writer
The now completed merger of comScore and Rentrak, and Nielsen's Total Audience Measurement technology promises accurate indications of who is watching what, and where and when and how. Consumers may … Read the whole story
by Felicia Greiff
Kantar Media and 4C are partnering on a cross-screen targeted political ad solution, the companies announced on Monday. Read the whole story
by Joe Mandese
On the heels of its acquisition of Rentrak, comScore is preparing a "roadmap" on a suite of new products and services leveraging its combined … Read the whole story
by Karl Greenberg
Buick had a banner year in 2015. But things are just getting started. "Marketing Daily" spoke to Molly Peck, Buick's director of marketing, about … Read the whole story
by Sara Guaglione
Yahoo! Inc. announced Friday the launch of The Vertical with Woj, a digital hub for NBA news, information and storytelling run by Yahoo NBA … Read the whole story
COMMENTARY
by James Rhee
Now that it's 2016, there's certainly one thing on which the digital advertising community can claim a wide consensus: the necessity of moving beyond … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We have written here before about the alleged improprieties that agency holding companies, and especially their media and digital outposts, may have conducted with … Read the whole story