VidBlog
by P.J. Bednarski, Staff Writer
A whole new world of cable set-tops, and a new set of Nielsen measurements, is leading to a technology that can be a personal guide. And data collector. Read the whole story
by Gavin O'Malley
Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Faced with dramatically slowing growth rates, Twitter is pouring resources into video-streaming service Periscope, according to co-founder and CEO Jack Dorsey. Read the whole story
by Joe Mandese
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a … Read the whole story
COMMENTARY
by Karlene Lukovitz
Digital media's consumption growth rate in the U.S. continued to slow last year, while the rate of decline in traditional media use (dominated by … Read the whole story
by Wayne Friedman
Somewhat echoing what senior TV and media executives have been saying during recent financial earnings calls, one veteran media analyst believes upfront deal-making will … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
Brands have been gearing up their heart-filled marketing and filling shelves with red and pink. Millennials tend to make light of the holiday, which … Read the whole story
by Larissa Faw
In a new campaign Traction reinforces Lenovo's reliability positioning with a two-minute "Downtime Drama" video showcasing in a funny way the pain and frustrations … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Ikea's Alia Kemet, who will speak at the ANA's Masters of Media Conference, March 2 - 4 in Hollywood, Fla., shares her guiding principles … Read the whole story
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by The Editor
Every year the brand engagement and customer loyalty consultancy Brand Keys evaluates leading brands to determine which consumers are most emotionally engaged, because engagement … Read the whole story