Now, if you're a Cablevision customer you can live stream CBS everywhere for free. Well, not everywhere. Read the whole story
Nielsen's average commercial ratings plus three days of time-shifted viewing dropped only 3% in total day ratings from a year ago for the broadcast … Read the whole story
I could not begin to count the number of times over the years that smart, talented people have attempted to transform a print magazine … Read the whole story
For many brands, multiple channels translate into mass confusion. "Marketing Daily" caught up with Leesa Wytock, director of digital activation for brand strategy company … Read the whole story
A new report now suggests Netflix may actually be helping pay TV companies -- in particular, cable operators. Netflix has some 25 deals with … Read the whole story
The spread of ad-blocking technology affects more than advertisers alone. Lost revenue could threaten careers and signal the decline of entire industries. If it's … Read the whole story
If you're involved in native advertising in any way, you need to know about the Native Advertising Institute (NAI), an association formed in early … Read the whole story
How can we find a more harmonious way to bring advertising back to a state of approval, or even enjoyment, for the general consumer? Read the whole story