VidBlog
by P.J. Bednarski, Staff Writer
It's Snapchat's first hook-up with a campaign ratings measurement from an outside provider. The Digital Ad Ratings allows Snapchat to deliver mobile reach, frequency, demographics and gross ratings
points. Read the whole story
by Felicia Greiff
Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
More marketers are harnessing cross-platform data in TV and video buys. Ad software provider Videology said the number of video campaigns in the United … Read the whole story
by Felicia Greiff
In a panel called "Solving For Mobile Matching," Scott Harkey, president, Owens Harkey, said he thinks the industry has a responsibility to create content … Read the whole story
COMMENTARY
by Bill Alberti, Op-Ed Contributor
The power of The Force is a very good thing for millions of fans, and especially for Hollywood and movie theaters. In 2015, thanks … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
Simply liking things is passe now that Facebook can accommodate a larger range of simple emotional reactions. The new reactions feature has gotten some … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Television has retained center stage status in political advertising amid a rapidly developing digital space. Democratic nominees and their PACs have been controlling the … Read the whole story