VidBlog
by P.J. Bednarski, Staff Writer
It turns out the shrewdest user of digital media is a megalomaniac billionaire. Can you get a selfie with him? Read the whole story
by Joe Mandese
Five months after the IAB proposed a kinder, gentler, LEANer solution to ad blocking, the digital ad trade bureau is proposing that publishers take … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Never mind "content is king." Never mind creating engaging brand stories. Their chances of being heard or seen are decimated by a rigged system … Read the whole story
by Sara Guaglione
The new office will serve as "an outpost in the company's network of digital teams and provide additional engineering and product development for Conde … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Experts said the use of content would explode this year in ways not seen in the past. I'm not sure they imagined the ability … Read the whole story
by Wayne Friedman
For every dollar saved on reduced TV spending, some advertisers could lose three times the amount in sales. A study of 11 of 15 … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Consumer products marketers don't have to manipulate consumers into acting against their own self interest or persuade them to accept a fictional alternate reality. … Read the whole story
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by Amy Corr
Forget like; it's all about the love in an online video for the 2016 Chevrolet Malibu. The company reacted to Facebook's new Reaction buttons … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Faster load times are to the mobile age what faster broadband was to desktop computing: everything. That, quite simply, is why Facebook needs Instant … Read the whole story
by Erik Sass
Always recorded a strong weekend on the leaderboard as the brand's #LikeAGirl campaign continued to generate high levels of engagement. The brand's recent 'Girl … Read the whole story