VidBlog
Part of the increase from "live" programming is traced by the growth of TV Everywhere. Ad views from Everywhere sources grew 142%.YOY. Read the whole story
Digital advertising spending will grow 12.4% in 2017 to $77.37 billion, while traditional TV advertising climbs 2% to $72.01 billion. This year, digital is … Read the whole story
- COMMENTARY
Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts to reach maturity, it has prompted many … Read the whole story
AerServ announced a partnership on Wednesday with Pixalate to help ensure traffic quality on AerServ's mobile ad serving and mediation platform. Read the whole story
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The rapper known as 50 Cent, real name Curtis Jackson III, is in a bit of a legal pickle due to some ill-advised social … Read the whole story
Allstate is hoping to connect with Millennials facing their first important financial decisions through a new partnership with Mental Floss, bringing the online publisher's … Read the whole story
- COMMENTARY
I'll admit it. I'm an unabashed admirer of behavior-based digital advertising. I'm thrilled to know I can now make recommendations to clients knowing that … Read the whole story
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Despite scary headlines that speak of $8 billion in fraud and junk and "stolen" inventory, the programmatic industry appears to be cleaning up its … Read the whole story
