America is in a rage over buffered video. Statistics from IneoQuest Technologies tell a grim story, sometimes very slowly developing story.. Read the whole story
Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndication, national cable and and local cable advertising sales posted healthy improvements for … Read the whole story
As tv cords are cut globally, Brits are half as likely to consider such a drastic move -- because that's the wire bringing in … Read the whole story
The series will be updated weekly and will follow the painstaking restoration of the vehicle. Fans can follow the journey as N600 mechanic Tim … Read the whole story
A reader of this column invited me as his guest to a digital conference for local publishers two weeks ago in New York, hosted … Read the whole story
Programmatic video platform Altitude Digital announced Thursday that it's partnering with DoubleVerify to combat ad fraud. Read the whole story
As you're probably well aware, attribution is the subtext of almost every conversation you have with mobile marketers when you talk about ads. And … Read the whole story
From video streaming moguls like Netflix and HBO to social media giants like Facebook, entertainment companies are developing apps in droves, and consumers are … Read the whole story
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmatic. While it only accounted for roughly $670 million in ad spend in … Read the whole story
Citing a flattening of its user expansion, eMarketer has significantly lowered its ad-spending projections for Twitter. The revision, which is part of a new … Read the whole story