Lots of technology is employed simply because it can be, not because it makes sense. As an example, consider "Live From E," which is a new painful waste of time … Read the whole story
Technology media company IDG recently unveiled its first company-wide branding campaign, designed to unify its corporate identity to global marketers. IDG's new tagline is … Read the whole story
Google hopes to become the first American Internet provider to connect Cuba with the rest of the world by expanding WiFi and broadband access … Read the whole story
And if you visit you just might like it there, too. The new campaign is from Portland-based Wieden+Kennedy. The concept is designed to give … Read the whole story
Content is tailored for each individual platform, and marketers can also use this content for distribution across their platforms -- mobile sites, apps and … Read the whole story
But not by much. The Publicis Groupe-owned agency now predicts this year's growth will reach 4.6% to $579 billion, down a tick from the … Read the whole story
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. Instead, the … Read the whole story
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story