VidBlog
Adobe's new cloud based Primetime analytics will create precise recommendations that can direct viewers and advertisers to targeted content, using what it claims are more than 200 billion "online video … Read the whole story
TV usage fell in February -- with overall over-the-top internet TV viewing continuing to rise rapidly. Internet-connected device viewing continues to grow quickly on … Read the whole story
- COMMENTARY
Despite the usual buzz, Apple didn't break any new ground on Monday. It upgraded its 4-inch iPhone and iPad Pro, and showed off a … Read the whole story
A strong majority of TV consumers want to pick the channels for their pay TV packages -- and to pay around $40 per month. … Read the whole story
- COMMENTARY
VOD and OTT services looking to build a library of high-performance content should devote equal effort to syndicating existing material that has proven itself … Read the whole story
The Interactive Advertising Bureau (IAB) released a primer on improving ad viewability aimed at publishers on Tuesday. Read the whole story
Apple may have a smaller-screen iPhone coming soon, but the trend -- based on the amount of people using their phones for video streaming … Read the whole story
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement … Read the whole story
Web analytics firm Moat raised $50 million in new funding to develop a new metric that would rival Google, Nielsen, comScore and other digital … Read the whole story
- COMMENTARY
"Straight Outta Compton" was one of last year's biggest surprise hits, and a big part of this success was due to a Facebook marketing … Read the whole story
