VidBlog
by P.J. Bednarski, Staff Writer
YouTube videos for more adventurous Toll House recipes, enthusiastically prepared by YouTube influencers, shows that Nestle and its video agency, Reach, are pretty smart cookies. Read the whole story
by Ben Frederick
Netflix has announced that it is launching an update to its mobile app that will allow users to control how they consume data by … Read the whole story
by Wayne Friedman
Total TV-video consumption grew in the fourth quarter of 2015 by just under 1%. These results -- from Nielsen data and estimates from Pivotal … Read the whole story
by Wayne Friedman
While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media … Read the whole story
by Larissa Faw
Ad blocking really is the first time consumers ever had a voice about their web experience, says The Washington Post's Jeff Burkett during a … Read the whole story
by Aaron Baar
Matthew McCarthy, senior director of Axe and men's grooming for Unilever, tells "Marketing Daily," "We want guys to claim those thoughts and act on … Read the whole story
COMMENTARY
by Kipp Jarecke-Cheng, Columnist
There's an iconic scene in the 1997 cinematic masterpiece, "Romy and Michelle's High School Reunion," where one of the titular characters had, like, a … Read the whole story
COMMENTARY
by Andrew Budkofsky, Op-Ed Contributor
For publishers and advertisers alike, there's no getting around ad blockers. No longer a novelty, ad blockers are costing publishers $22 billion dollars a … Read the whole story
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by Richard Whitman, Columnist
A recent study from Quad/Graphics entitled Millennials: An Emerging Consumer Powerhouse, found 90% of Millennials use coupons (digital and other) while shopping and over 50% … Read the whole story