VidBlog
by P.J. Bednarski, Staff Writer
But respondents in a Defy Media study do understand that advertising supports their YouTube favorites; they're just bugged by the interruptions. Read the whole story
by Sarah Mahoney
Lakshman Krishnamurthi, a marketing professor at Northwestern University's Kellogg School of Management and co-author of the research, explains how those small screens shape shopping … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
TLC is expanding into a new area of unscripted programming with the launch of a new online hub for social media stars and video … Read the whole story
by Aaron Baar
"By sponsoring the BabyCenter video series, we are offering parents more solutions and expanding the support we deliver to them," says Kelly Fanning, senior … Read the whole story
by Gavin O'Malley
Mirroring more traditional TV spots, Instagram recently began letting brands run ads up to 60 seconds in length. Previously, the Facebook unit had capped … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Influencer marketing combined with native advertising is a potentially powerful and compelling combination. Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
My recovery from a vicious cold last weekend was helped greatly by bingeing on season 4 of "House of Cards." Throughout, I was reminded … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
In a big media day we have "The Times" shying away from rolling news as BuzzFeed embraces it and Red Bull Media House gets … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The total community approach (online community, social channels, and brand experts) is growing, says the report. Social usage is becoming just a normal way … Read the whole story