VidBlog
by P.J. Bednarski, Staff Writer
NBC and Vox are calling their joint cross-platform arrangement Concert, and it aims to give advertisers a way to grab a wide spectrum of young, affluent viewers. Read the whole story
by Felicia Greiff
TubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner badge. Read the whole story
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by Tobi Elkin
Integral Ad Science on Monday announced that AudienceScience will add Integral's performance-matching video viewability targeting segments to its platform. The addition will help advertisers … Read the whole story
by Joe Mandese
Nielsen this morning announced a "multi-year" agreement to license aggregated digital set-top-box data from satellite TV service Dish Network. Nielsen claimed it will be … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Never does the outrage fail to outrage. Never do the media have the self control not to be manipulated. Because who can resist a … Read the whole story
COMMENTARY
by Bryce Clemmer, Op-Ed Contributor
Streaming services have essentially reached the end of what they can do with audio alone. The next logical step for them to take is … Read the whole story