VidBlog
by P.J. Bednarski, Staff Writer
The trend toward live streaming makes us go full circle. Once again, you can miss something you wanted to see. Read the whole story
by Gavin O'Malley
As Facebook moves more aggressively into live-streaming video, Periscope is being forced to get creative. Among other efforts, Twitter's video unit is reportedly testing … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic advertising is on track for another year of robust growth in 2016, driven in part by strides in video ad buying in this … Read the whole story
by Felicia Greiff
DoubleVerify announced Monday it's partnering with Amobee, InMobi, Innovid, Medialets, Mobilefuse and Ubimo for its mobile in-app viewability solution. Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
Historically, most marketers have assumed that only companies with significant marketing budgets could afford moving to an advanced measurement approach without taking a hit … Read the whole story
by Wayne Friedman
Nielsen is starting up a cloud-based tool for marketers to manage their marketing spending across all media. It will have 95% cross-platform capabilities for … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Backplane, the niche social network launched by Lady Gaga in 2011, has ran out of cash and sold off its assets to investors who … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Another day, another big push by Facebook to transform Messenger into an app of Facebook-like proportions. Now, users can share Dropbox files over Messenger. … Read the whole story