The new Ad Insights lets publishers and advertisers get an answer to a fundamental question: Do my ads drive viewers away? Read the whole story
The OTT news site owned by the E.W. Scripps Co. will take over a newly vacated spot on the NewFronts schedule, the IAB and … Read the whole story
Unruly's outstream video placements are now accessible through demand-side platform The Trade Desk. Read the whole story
New over-the-top viewing services -- thanks to their original programming -- are creating more TV viewing consumption. A new survey says HBO Now and … Read the whole story
National advertising commercial loads fell slightly at three network groups during March -- as overall national TV ad loads remain steady. Fox was down … Read the whole story
"Next month, many members - possibly as many as 17 million, according to USB Investment Bank - will begin seeing a $2 monthly increase … Read the whole story
On Instagram, users "like" still pictures a lot more than videos. Selfies and such generate nearly double the number of "likes," according to fresh … Read the whole story