The National Association of Broadcasters convention this week in Las Vegas is so mistitled; the focus of the conference has been on everything but broadcasting. So if what’s topical at … Read the whole story
AOL announced the acquisition of RYOT Corp., which specializes in immersive media, including immersive films, linear video, 360-degree productions and VR. Under AOL's ownership, … Read the whole story
When you walk into a store and the store owner knows details about your life that he can use to personalize the experience, that's … Read the whole story
Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and … Read the whole story
Google has developed technology that allows it to measure the impact of online video for offline sales. The first round of tests focuses on … Read the whole story
Nielsen's Buy business unit -- its market data business for advertisers -- slipped 1% in revenue to $793 million and its Nielsen Watch unit … Read the whole story
With Instagram opening up its platform with an advertising API and Pinterest offering a programmatic solution, it's a good time to market on social … Read the whole story