VidBlog
by P.J. Bednarski, Staff Writer
.A Moat-FreeWheel study says there is an " almost 38 percentage-point improvement for premium video in a key engagement metric Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for the new cable TV model, Amazon thinks it has the answer: Start up a group of video apps, similar to a traditional … Read the whole story
COMMENTARY
by Joe DePreta
After two hours of Irish and Cockney gangsters in 1907 Birmingham, England, I stumbled upon what might be experiential marketing's core intrinsic benefit. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story
by Felicia Greiff
When politicians, committees, PACs and corporations want to reach voters across the country this year, Republican ad agency National Media comes up with the … Read the whole story
by Tobi Elkin
Taboola on Thursday said it has implemented its Full Page Personalization technology with RT (Russia Today), a global TV news network that broadcasts 24/7 … Read the whole story
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by Tobi Elkin
In a new white paper, "Cross-Screen Planning," TubeMogul says the way marketers currently plan and buy media across screens is broken. In fact, depending … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
BET announced nine new shows at its upfront presentation in New York on Wednesday. But the network is also emphasizing a planned relaunch of … Read the whole story