VidBlog
by P.J. Bednarski, Staff Writer
It's a YouTube multichannel network, but now it's a standalone subscription VOD channel, too. Will people pay for that, Netflix-style? Read the whole story
by Felicia Greiff
In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreased by 81% over first-quarter 2015, per Accordant Media's Q1 RTB Market Pulse … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
March's TV lambs and lions had their day. Standard Media Index says broadcast TV networks witnessed an eye-popping 48% increase in March's near-term scatter … Read the whole story
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by Gavin O'Malley
Hoping to get users to put out more original content, Facebook is reportedly developing a standalone camera app. Likely modeled after Snapchat and other … Read the whole story
COMMENTARY
by Charles Buchwalter, Op-Ed Contributor
What the television industry must do is adapt to technological changes in distribution as well as an ongoing evolution in consumer behavior. The question … Read the whole story
by Wayne Friedman
Looking to resolve differences in the "currency" of digital media and traditional TV media, TV advertising trade group the Video Advertising Bureau says TV … Read the whole story