It's a YouTube multichannel network, but now it's a standalone subscription VOD channel, too. Will people pay for that, Netflix-style? Read the whole story
In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreased by 81% over first-quarter 2015, per Accordant Media's Q1 RTB Market Pulse … Read the whole story
March's TV lambs and lions had their day. Standard Media Index says broadcast TV networks witnessed an eye-popping 48% increase in March's near-term scatter … Read the whole story
Hoping to get users to put out more original content, Facebook is reportedly developing a standalone camera app. Likely modeled after Snapchat and other … Read the whole story
What the television industry must do is adapt to technological changes in distribution as well as an ongoing evolution in consumer behavior. The question … Read the whole story
Looking to resolve differences in the "currency" of digital media and traditional TV media, TV advertising trade group the Video Advertising Bureau says TV … Read the whole story