VidBlog
by P.J. Bednarski, Staff Writer
Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpers starting next month. Read the whole story
by Wayne Friedman
NBCUniversal witnessed revenue gain of 3.9% to $6.9 billion, largely thanks to Its cable networks -- up 4% to $2.5 million, due to higher … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
A few months ago I wrote a post in which I argued that 30-second and 60-second video ads, especially when they cannot be skipped, … Read the whole story
by Omari Matthew
Speaking on the OMMA SF panel, “Beyond Blocking: Building a Better Customer Experience”, Stephanie Mace, EVP, Customer Experience Strategy Director at MRM/McCann, mentioned that … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
GroupM's Interaction 2016 Report, out this week, offers some revealing and highly relevant findings. The global report, a survey of 19 markets, called for … Read the whole story
by Laurie Sullivan
Yahoo announced Wednesday that it has reached an agreement with Starboard Value LP and its affiliates to appoint four independent directors to join the … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand … Read the whole story
COMMENTARY
by Mark Jackson
Measuring response to TV ads is more problematic in such a fragmented media landscape,but it can be done to help drive ROI. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV viewers are fond of streaming, and streamers like to watch TV. Ergo, the offering of broadcast programs can bolster the success of a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The phrase "If you like this, you may want to try this," may be not as specific as some would like for the TV … Read the whole story