VidBlog
by P.J. Bednarski, Staff Writer
t's easy to leave NewFronts presentations with a clearer idea of the presenters' strategies and extremely vague ideas about what it is they produce. Read the whole story
by Laurie Sullivan
Toyota and agency Saatchi & Saatchi focused on millennials on Yahoo's social site because 75% of its traffic is mobile. The music festival typically … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Imgur with YPulse, being a "geek" is now a positive thing. Not only are they NOT referred to … Read the whole story
by Gavin O'Malley
Snapchat has scored a partnership with NBC to show highlights from the 2016 Olympic Games in Rio. NBC is reportedly hashing out similar deals … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Influencing a sizeable but specific audience on social media can be challenging for politicians, particularly in an era when political advertising can become stale … Read the whole story
by Ben Frederick
Despite the fact that spending on digital video ads is expected to nearly triple from $5.2 billion in 2014 to $14.8 billion 2019, with … Read the whole story
by Tanya Gazdik
Honda Civic Coupe buyers identify themselves as fun, energetic, smart and successful, Susie Rossick, Honda assistant vice president of marketing, tells "Marketing Daily." Read the whole story
by Karlene Lukovitz
The campaign officially launches April 30 in the U.K., with a 60-second spot that is a trailer for the video series. The spot will … Read the whole story
by Wendy Davis
Gannett may have violated a video privacy law by allegedly sending Adobe information about people who downloaded USA Today's app, a federal appellate court … Read the whole story
by Sarah Mahoney
First, the spot inspires you to do more with the 25,915 days the average person is given. Second, it offers a digital experience to … Read the whole story