VidBlog
by P.J. Bednarski, Staff Writer
The first day of digital's NewFronts showed the growing marketing push for virtual reality content. plus interesting takes on gender issues and why traditional media just doesn't get it. Read the whole story
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by Richard Whitman, Columnist
Confirming the importance of the NewFronts, 8 out of 10 respondents said their attendance at the 2015 NewFronts resulted in increased spending on original … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many pay TV providers have been dinged from cutting back on traditional TV cord-cutting. But it is not always a solid declining trend line. Read the whole story
COMMENTARY
by Jordie van Rijn, Op-Ed Contributor
Online publishers have a problem. The industry has yet to adopt standards for measuring mobile viewability. So what is a brand to do? Read the whole story
COMMENTARY
by Krista DiBiccari, Op-Ed Contributor
This year's highly combative presidential primary campaigns have been highlighted by the largely unexpected success of Donald Trump and Bernie Sanders, two candidates who … Read the whole story
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by Richard Whitman, Columnist
In a humorous but all-telling piece about the ad industry's obsession with data, Jeff Goodby ponders the recent spate of data-analysis firms by agency … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
SalesFuel polled 200 media sales managers, 136 executive managers and 742 sales representatives across all types of traditional and digital media, and found that … Read the whole story
by Sara Guaglione
'Forbes' is experimenting with a unique type of cross-platform ad execution: a video player in their print magazine. Select copies of Forbes' annual "Special … Read the whole story
by Felicia Greiff
At BuzzFeed's "Welcome to the Feast" NewFront event Monday, the new media company pitched advertisers to sponsor its shows, integrate with its content or … Read the whole story