VidBlog
by P.J. Bednarski, Staff Writer
A report from MoffettNathanson Research titled The Digital Duopoly concludes that Google and Facebook drove two-thirds of the industry's growth last year. Read the whole story
by Adam Buckman
With a growing list of original shows, Hulu positioned itself more like a TV network than an SVOD service at its upfront presentation in … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There's a simple way to make advertising great again. It's called emotion. Most online advertising is targeted, which means it is efficient in media … Read the whole story
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by Tobi Elkin
Taking over New York's South Street Seaport on Tuesday evening, AOL threw a carnival-like NewFront dubbed "Access" to showcase its commitment to online video, … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Polar Founder and CEO Kunal Gupta sees the native market evolving in a bifurcated way: premium native vs. programmatic native. While there's a lot … Read the whole story
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by P.J. Bednarski
Its shows keep a schedule, and at NewFronts, Defy promises shows it talks about here will actually be made. Tweak! Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Of course Instagram just added video to its carousel ad format. Native video ads are now the secret to any social network's success. Why? … Read the whole story
by Joe Mandese
In an announcement reminiscent of the kind of stories that would kick-start the golden age network upfront TV advertising marketplace, Interpublic's Magna Global unit … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
AOL's NewFront was less of a dog-and-pony show and more of a free-wheeling outdoor carnival, where the company left attendees to sample and experience … Read the whole story
by Ben Frederick
Bloomberg Media, the media arm of the business and financial news company of the same name, announced a partnership with Watchwith, a platform for … Read the whole story