VidBlog
by P.J. Bednarski, Staff Writer
These two streamers know their audience and get down to it at NewFronts. Whistle Sports has only been around since 2014, but it's clear they've exploited a niche with millennial … Read the whole story
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by P.J. Bednarski
The new Amazon Video Direct will compete with the professional side of YouTube and will give those creators and advertisers another place to present … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You have to wonder why it took this long for traditional TV to take a shot at YouTube's recent claim that "YouTube overall, and … Read the whole story
by Joe Mandese
"Regular viewers" of original digital video programming have grown to 63 million in 2016 from 45 million over the past three years, according to … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Advertisers are flocking to Mode, a traffic and mobile magnet that's currently comScore's No. 10 digital media property, but it's absent from the NewFronts … Read the whole story
by Laurie Sullivan
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
COMMENTARY
by Josh Lovison
I've been saying for years that virtual reality (followed up by augmented reality) is the next great leap for media.But as we stand at … Read the whole story
by Erik Sass
High-end publisher Conde Nast is doubling down in its efforts to reach millennial consumers with the coming launch of a new social beauty franchise, … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
An academic study conducted by researchers from the Arthur W. Page Center of Pennsylvania State University has found that native advertising may create negative … Read the whole story
by Gavin O'Malley
At the risk of offending no one, Instagram on Wednesday debuted a new and supremely innocuous logo. Along with the new design, Instagram has … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This season of presentations has been going on since March 2. From digital companies to TV networks, they all have one similar goal: Getting … Read the whole story