VidBlog
by P.J. Bednarski, Staff Writer
AwesomenessTV is now on 31 platforms and pays rapt attention to the generation after millennials and increasingly, millennial moms. Read the whole story
by Tanya Gazdik
The initiative is being promoted via a "robust digital campaign," Amy Kirkou, retail and shopper marketing manager for Nestle Purina, tells "Marketing Daily." Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Seth Demsey, chief technology officer for AOL Platforms, took the opportunity to speak with "RTBlog" about the rise of private programmatic and private marketplace … Read the whole story
by Aaron Baar
"The consumer electronics space tends to post longer-than-average videos," Stephen Bradley, L2 managing director, tells "Marketing Daily." "People can search for them. All of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More smartwatches are coming, whether masses of consumers want them or not. The reality is that other wearable smart things are a bigger deal … Read the whole story
by Steve McClellan
Dentsu Aegis Network's Carat handles the largest portion of the assignment. Company sales have been sluggish in recent quarters, and the company reported flat … Read the whole story
-
by Richard Whitman, Columnist
And so out comes yet another study stating the obvious: ad blocking is killing the traditional online advertising model. Read the whole story
-
by Wayne Friedman
Although total national TV advertising grew 4% in the first quarter -- with broadcast networks outperforming cable networks -- there is concern post-Olympics. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Frequent social media use is correlated with a higher risk of eating disorders and negative body image, according to a new study. Read the whole story
by Laurie Sullivan
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
While assessing the coverage of the launch of Amazon Video Direct -- Jeff "Mr. Everything Store" Bezos' gutsy challenge to YouTube -- the figure … Read the whole story
COMMENTARY
by Ed Crain, Featured Contributor
There will be one viewpoint governing all discussions for the upcoming radio and television program planning season: provable ROI is the new ROI. Read the whole story