VidBlog
by P.J. Bednarski, Staff Writer
Empathy seems to be in short supply these days, but virtual reality devotees,and some NewFronts presenters think it's an emotional response that is due to get a workout soon. Read the whole story
by Tanya Gazdik
"Allowing our followers to act as a sound board for our campaigns has proven successful for the brand in the past," said Olivier Francois, … Read the whole story
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by Tobi Elkin
In more than 50 countries, Taboola said it more than doubled its reach from 500 million unique users a year ago. The company first … Read the whole story
by Joe Mandese
In a move that will accelerate access to programmatic TV inventory, Comcast's Visible World unit this morning announced plans to integrate SintecMedia's audience-based TV … Read the whole story
by Wayne Friedman
NBC is returning a healthy five 2015-2016 rookie shows for another season, and will add the big NFL "Thursday Night Football" programming starting November … Read the whole story
by Wayne Friedman
Building on its gains in recent years, the Fox network will make big changes to its prime-time schedule this season -- scheduling 90% original … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Inevitably, the bold rechristening of the quintessential American beer will persuade other familiar brands to adopt new identities as they too strive both to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
For many in the portion of the electorate that has lined up behind Trump, the "media" and government are now one and the same … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A picture gets brands only so far, but telling a story through an experience opens the world to discovery and searches, providing an opportunity … Read the whole story