VidBlog
by P.J. Bednarski, Staff Writer
A new survey from Optimal.com, a profit-sharing ad blocker facilitator, says 45% of survey respondents don't even know ad blockers exist, and learn of it from Websites that urge its … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Facebook will begin selling video ads on Web sites outside its network, including "in-stream" and "in-article" placements on media sites and apps. Read the whole story
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by Richard Whitman, Columnist
A new study from Unruly found that Millennials are 112% more likely to share ads online than any other demo. That is, of course, … Read the whole story
COMMENTARY
by Peter Ryan, Op-Ed Contributor
Neither views nor impressions reflect how much attention is captured by an ad, causing media buyers to clamor for better metrics. The most promising … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You may be excited about new program/content choices everywhere. But what about TV advertising everywhere -- especially the same commercials? New TV-video program content … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Is ad fraud a more pressing issue than ad blocking? Both are discussed within the same conversations, but at least one media executive believes … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Virtual reality is out there for less than ten pounds, so get planning a virtual customer experience or someone else will delight your customers. Read the whole story
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by Tobi Elkin
Tackling the insidious problem of ad fraud, Videology and White Ops on Tuesday said they blocked more than 28 billion bot requests on video … Read the whole story
by Laurie Sullivan
Amazon announced Tuesday plans to add Alexa voice features to Fire TV, including the ability to control playback of Amazon Video and Add-On Subscription … Read the whole story
by Wayne Friedman
In April 2016, analysis of Nielsen data from Pivotal Research Group shows that advertising loads grew nearly 2% to 10.7 minutes per hour over … Read the whole story