A new survey from Optimal.com, a profit-sharing ad blocker facilitator, says 45% of survey respondents don't even know ad blockers exist, and learn of it from Websites that urge its … Read the whole story
Facebook will begin selling video ads on Web sites outside its network, including "in-stream" and "in-article" placements on media sites and apps. Read the whole story
A new study from Unruly found that Millennials are 112% more likely to share ads online than any other demo. That is, of course, … Read the whole story
Neither views nor impressions reflect how much attention is captured by an ad, causing media buyers to clamor for better metrics. The most promising … Read the whole story
You may be excited about new program/content choices everywhere. But what about TV advertising everywhere -- especially the same commercials? New TV-video program content … Read the whole story
Is ad fraud a more pressing issue than ad blocking? Both are discussed within the same conversations, but at least one media executive believes … Read the whole story
Virtual reality is out there for less than ten pounds, so get planning a virtual customer experience or someone else will delight your customers. Read the whole story
Tackling the insidious problem of ad fraud, Videology and White Ops on Tuesday said they blocked more than 28 billion bot requests on video … Read the whole story
Amazon announced Tuesday plans to add Alexa voice features to Fire TV, including the ability to control playback of Amazon Video and Add-On Subscription … Read the whole story
In April 2016, analysis of Nielsen data from Pivotal Research Group shows that advertising loads grew nearly 2% to 10.7 minutes per hour over … Read the whole story