VidBlog
by P.J. Bednarski, Staff Writer
Brand Networks, an early member of the Intstagram Partner Program, looked at 2.2 billion ad impressions by its clients in Q1 and discovered 58% of them were videos, not the … Read the whole story
-
by Tobi Elkin
Global audience technology firm YuMe on Wednesday debuted new capabilities that it says will improve brand safety and viewability for YuMe for Advertisers (YFA), … Read the whole story
by Wayne Friedman
Traditional pay TV providers had a mixed first quarter when looking at subscribers for their video businesses. The bigger picture shows cable, satellite and … Read the whole story
by Sara Guaglione
Time Inc. today announced the upcoming launch of Instant, a new mobile-first, all-video digital platform featuring content "about the lives and projects of digital … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So far this upfront week, two TV network presentations, NBC's and Fox's, looked to boost their respective advertising efforts by making pointed attacks on … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
In a Pennsylvania State University study, when content was identified as native advertising, readers expressed a lower opinion of the media outlet it was … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Anyone who says they predicted "Friends," "Grey's Anatomy," "American Idol," "Scandal," "The Blacklist" or "Empire" would be instant hits is simply lying. You just … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cut your fast-forwarding back on your new TV-video upfront market. Think slow-forwarding for the clearer picture. Even with continued viewer erosion, there is newfound … Read the whole story