"The Wall Street Journal" notes that some of the comparative figures offered at NewFronts don't seem to be quite on the button. But doesn't everybody know that going in? Read the whole story
Graham Allgood applied for an internship position at Horizon using a Snapchat geo-filter that cost approximately $30. The filter let him publish a geo-targeted … Read the whole story
Earlier this week, publishers like LittleThings, a feel-good lifestyle site oriented around shareability, and Mic, a millennial news site, reported that about 85% of … Read the whole story
Broadcast networks will only see a 2% rise in overall upfront revenues this season -- with many cable networks witnessing lower revenues versus a … Read the whole story
According to a new study by Rapt Media, consumers don't trust content that's pushed at them. Read the whole story
The aim of the campaign is to engage finance leaders across Europe, Middle East and Africa to "explore the changing role of today's CFOs … Read the whole story
The premium publishing business online is an unequivocal disaster because we operate it as if consumers will always visit our sites regardless of how … Read the whole story
New TV spots include three-time All-Star and World Series Champion Buster Posey. "New Digs" and "Chicken Strips" offer a comedic take on the "smart … Read the whole story