A natural-seeming conversation about a hair removal product can't be too easy to create. A ClevverTV beauty show seemed to do it. Nair's happy, Read the whole story
Marshall Cohen, one of the godfathers of sell-side researchers (MTV, AOL, etc.), has joined Tru Optik's board of advisors. Cohen -- who was a … Read the whole story
The days where professional athletes only play in the biggest stadiums or the most jam-packed arenas are gone. Thanks to smartphones and social media, … Read the whole story
As Facebook continues to pursue what is almost a video-first line of development, Instagram announced today that video will now be included in the … Read the whole story
On the day of the 15th anniversary of the opening of the first Apple Store, the retail disrupter yesterday opened to the media the … Read the whole story
It's not even autumn yet, and election-cycle burnout has already begun. Broadcast TV ad spend will likely hit $8.5 billion this year, and all … Read the whole story
And you thought prime time meant some vague references, such as programming running between say 8 p.m. to 11 p.m. So 2015! In her … Read the whole story
Can the likes of ESPN really make the transition to a stand-alone, over-the-top channel, if it has to? ESPN, which has already seen some … Read the whole story
Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. … Read the whole story