VidBlog
by P.J. Bednarski, Staff Writer
DashBid is prepping a new dashboard, called PubTools, that will instantly tell publishers what rogue tracking scripts are slowing things down and siphoning data, and let them deal with it … Read the whole story
by Larissa Faw
The studio has already signed a handful of marketers including cosmetics company Sephora and UC Berkeley. "When you have the immersive experience of VR, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Viewers prefer digital video to primetime TV. The actual results did show that users of TV and original digital video tended to associate the … Read the whole story
by Wayne Friedman
Netflix and Amazon Prime video customers are close to paying the maximum in monthly fees, according to a new study. Original and/or exclusive content … Read the whole story
COMMENTARY
by Chuck Moran, Op-Ed Contributor
Savvy marketers are taking note of consumers' willingness to watch long-form video and are offering consumers longer, episodic and adventurous branded video experiences. They … Read the whole story
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by Gavin O'Malley
Twitter on Tuesday debuted a novel concept to cut down on spam and abuse in Periscope broadcasts. Like most social platforms, Periscope users are … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
If you ask any broadcast network executive whether they would rather lose 10% of their audience next season but move into first place (because … Read the whole story
COMMENTARY
by Eldaa Daily, Columnist
For TV and movie screenwriters, the "beat" is a basic storytelling unit in which one significant thing happens. Some screenwriters will "beat-out" their story … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
My relationship with social media is somewhat complicated. It's that way for many people who are striving to balance their professional and personal lives. Read the whole story
COMMENTARY
by Bob Shullman, Columnist
Recently, a luxury marketer who tends to focus specifically on the affluent marketplace asked me if I knew how many adults with household incomes … Read the whole story