VidBlog
by P.J. Bednarski, Staff Writer
A new report from SpotX says planning a vacation is now often a multi-platformed ordeal that can be tricky for hotels, resorts and destinations. Read the whole story
by Ben Frederick
Twitter is opening up its pre-roll ads to automated buying systems run by AdParlor, Amobee, TubeMogul and Visible Measures through its Ads API. Advertisers … Read the whole story
by Wayne Friedman
Craig Hunegs, president of business and strategy for Warner Bros. Television Group, will oversee the new unit with the title of president of Warner … Read the whole story
by Larissa Faw
Tequila Avion is introducing what it is calling its first 360-brand platform that it is has dubbed Yo/Elevado. The platform introduces a new aesthetic … Read the whole story
by Laurie Sullivan
The Weather Company, an IBM business, set out to change advertising Thursday with the first consumer use of IBM Watson technology for advertising. The … Read the whole story
by Gavin O'Malley
Snapchat now boasts 150 million daily active users, sources tell "Bloomberg." If accurate, that means the 4-year-old startup has securely surpassed Twitter, which is … Read the whole story
COMMENTARY
by Brian Mitchell, Evan Mitchell
When a disruptor invades a market, a predictable ritual ensues. The invader makes threatening, exaggerated claims. This is the chest-thumping, attention-seeking stage. And the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It seems Facebook is pulling a bait and switch with publishers, judging by a new study which found that media companies have seen their … Read the whole story