VidBlog
by P.J. Bednarski, Staff Writer
Product integration has been around for a long time but has gotten more sexy as it's become a lot more possible for viewers to skip messages. Read the whole story
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by Wayne Friedman
Digital TV Research expects U.S. OTT revenues to soar 43% in five years to $24.4 billion (in 2021) from $17.1 billion this year. Total … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers will have plenty of opportunities to bond with consumers online and offline as global IP traffic from desktops, smartphones and other Internet-connected devices … Read the whole story
by Wayne Friedman
Total day commercial TV ratings for the broadcast networks continued to show declines this past season -- with even lower results when not including … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone … Read the whole story
by Tanya Gazdik
"This effort allows [guests] to show their support of this cause in a playful, yet highly effective way," Anthony Ingham, global brand leader, W … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Automakers are beginning to use virtual reality technology in some interesting ways. One way VR can make a big splash is at the dealership. Read the whole story
by Sara Guaglione
Hearst Newspapers Digital today announced new hires to its team of senior executives, including the appointment of former Tribune Publishing vice president Esfand Pourmand … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
While mobile media users are nothing if not unpredictable, Snapchat appears positioned to hog much of their time through at least 2020. This year … Read the whole story
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by Tobi Elkin
Ad-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahead of online video content and TV shows; 76% of those polled reported … Read the whole story
COMMENTARY
by Lena Bourgeois, Columnist
The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels … Read the whole story