VidBlog
by P.J. Bednarski, Staff Writer
Engagement Labs looked at the effectiveness of cable and OTT providers messages on Twitter and Facebook. Its conclusion is that responsiveness beats just throwing a lot of posts onto social … Read the whole story
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by Joe Mandese
While agencies and brands are investing more heavily in OTT platforms, don't expect any kind of "5% solution," at least not anytime soon. The … Read the whole story
by Joe Mandese
"We don't even call it TV," said Keith Pieper, vice president-technology at IMM, speaking at the opening panel of MediaPost's TV Insider Summit. Talking … Read the whole story
by Tanya Gazdik
"This isn't an attack on Ford or even aluminum, as we use aluminum in many vehicles, including the Silverado," Sandor Piszar, director of truck … Read the whole story
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by Wayne Friedman
Jamie Power, managing partner of Group M's pure-play addressable TV unit Modi Media, says the addressable TV business is growing. One-third of all TV … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Recently, the Pew Research Center reported a shocking milestone for young adults. For the first time in more than 130 years, more adults 18 … Read the whole story