VidBlog
by P.J. Bednarski, Staff Writer
In a new Nielsen look at connected devices, 65% say they find smartphone/tablet ads some kind of irritating and apparently wholly forgettable. Does this consumer antipathy surprise anybody? Read the whole story
by Steve McClellan
Idell will lead a team of 150 staffers and be based in Los Angeles. She will also have responsibility for the Portland office and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
If you want to find a sympathetic figure in the $140 million Hulk Hogan jury verdict and ensuing Gawker Media bankruptcy, it's going to … Read the whole story
by Steve McClellan
The award, which includes global media duties for all of the auto giant's brands, came after a formal review that lasted 13 months. MediaCom … Read the whole story
COMMENTARY
by Aliza Freud, Columnist
CPG brands have been investing in YouTube advertising opportunities including pre-roll, ads and influencer videos for a couple of years now. The rise of … Read the whole story
COMMENTARY
by Laurie Petersen
How apps can play into cross-channel marketing - both as a destination and as an accelerant for targeting profiles that can be used on- … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Viewability is now a top-of-mind metric for most marketers -- but it's also not the only one, according to a new study. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
So it has been a week since the Association of National Advertisers report on media transparency came out. It paints a dire picture of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
New research shows little appetite or understanding for VR at home. Could VR be the next 3D TV, with an Oculus gathering dust next … Read the whole story