VidBlog
by P.J. Bednarski, Staff Writer
Analyst Alan Wolk thinks when Multi Video Program Distributors begin offering streaming content creators to their customers, they could re-arrange the entire bundling business to make it something
customers actually … Read the whole story
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by Tobi Elkin
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad unit that it says will allow marketers to run viewable and relevant content … Read the whole story
by Sarah Mahoney
The new TV spot was written, produced and performed by employees, who auditioned by video to win parts in the song-and-dance effort. It's airing … Read the whole story
by Sara Guaglione
TV Guide is revamping the look and content of its magazine, beginning with its June 20 issue featuring a cover story about "Late Night … Read the whole story
by Tanya Gazdik
"A brand's advertising, marketing and promotion has to sync with its actions," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "Does it have policies … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-four percent of game console owners own or use regularly a tablet. Eighty-one … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
In writing this column, I often put ideas on the shelf for a while. Sometimes, world events conspire to make one of these shelved … Read the whole story