VidBlog
by P.J. Bednarski, Staff Writer
Over-the-top devices now grab 36% of digital's premium video ad views, says this new, far-ranging report. Read the whole story
by Tanya Gazdik
The worlds of endurance racing and video gaming will come together this weekend for the first-ever 24-hour online endurance race on Forza MotorSport 6 … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
...how marketers can incorporate influencer marketing into their toolbox, more people were willing to follow an influencer's recommendation (82%) than an average customer's recommendation … Read the whole story
by Tanya Gazdik
Esurance is adding to its baseball-related marketing, signing a multi-year partnership with Minor League Baseball to make it the only brand to sponsor both … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media has passed television as the most popular source of news for young adults, according to a survey by the Reuters Institute for … Read the whole story
by Joe Mandese
If a historical upfront marketplace adage is true -- that a tight scatter market presages strong upfront demand -- then the 2016-17 upfront marketplace … Read the whole story
COMMENTARY
by H. E. James, Columnist
Are marketers missing their targets and doing a disservice to those targets at the same time? What about to their clients? Read the whole story
by Sara Guaglione
AOL's automotive news and car shopping Web site Autoblog is expanding into the event space. The brand is hosting their first two-day conference this … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
What is Twitter up to with SoundCloud? We now know that the struggling social giant recently invested about $70 million in the music service. Read the whole story
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by Richard Whitman, Columnist
This year's macro theme: The alchemy of creativity and technology can drive cultural impact, transform human behavior and create meaningful change for both business … Read the whole story
by Wendy Davis
Verizon should revise FiOS ads boasting that its broadband service is the top-rated for speed, an ad watchdog says. The ads -- which were … Read the whole story