Tronc, what was once called Tribune Publishing, intends to have video to monetize half of its pages--by next year. Is Wibbitz involved? Read the whole story
Mobile is beyond hot right now. Illustrating this point, Zenith now expects the ad medium to overtake desktop by 2017 -- a full year … Read the whole story
If one were in the doom-and-gloom business, hypothetically, one would be hard-pressed to explain the surge in the TV upfront market, in which the … Read the whole story
For marketers, it's all about the screen now. And while so much focus is on video, there is still power in television - and … Read the whole story
The Association of National Advertisers(ANA) report on media transparency, the World Federation of Advertisers(WFA) report on digital ad fraud, the Interactive Advertising Bureau(IAB)'s Trustworthy … Read the whole story
What are the implications for luxury brands seeking to partner with celebrities in the wake of yet another public disgrace from a promotional figure? Read the whole story
Programmatic advertising is a victim of its own hype. Its power has been obscured by a plague of buzzwords and industry jargon, distracting from … Read the whole story
"We're seeing great engagement with fans and expect things to really ramp up the closer we get to the opening ceremony," Andy Shripka, associate … Read the whole story
The site aggregates content from the publisher's newspaper Web sites -- from the Los Angeles Times to the Chicago Tribune. It is broken up … Read the whole story