VidBlog
by P.J. Bednarski, Staff Writer
Unruly ad tech research shows strong and growing distaste for horizontal video ads on mobile devices. It's teaming with its parent News Corp.to debut its own vertical format at the … Read the whole story
by Ben Frederick
Olapic, a content marketing platform, announced the release of a customer-generated video ad solution today. The platform uses automation and machine learning to collect … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Virtual reality is graduating from the gaming world and finally going into areas like travel, movies and live events. And based on current consumer … Read the whole story
by Wayne Friedman
The Standard Media Index says scatter dollars were up 5% -- with cable TV networks posting 6% better revenues, and broadcast networks rising 4%. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Publishers have long contended that "content is king" and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying … Read the whole story
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by Amy Corr
I'm not a basketball follower, but how can you not be happy for the fans in Cleveland? The Cavaliers' win over the Golden State … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
The New York Times Co. is preparing an ad-free digital edition in response to the sharp rise in ad blocking, according to Times Co. … Read the whole story