Unruly ad tech research shows strong and growing distaste for horizontal video ads on mobile devices. It's teaming with its parent News Corp.to debut its own vertical format at the … Read the whole story
Olapic, a content marketing platform, announced the release of a customer-generated video ad solution today. The platform uses automation and machine learning to collect … Read the whole story
Virtual reality is graduating from the gaming world and finally going into areas like travel, movies and live events. And based on current consumer … Read the whole story
The Standard Media Index says scatter dollars were up 5% -- with cable TV networks posting 6% better revenues, and broadcast networks rising 4%. … Read the whole story
Publishers have long contended that "content is king" and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying … Read the whole story
I'm not a basketball follower, but how can you not be happy for the fans in Cleveland? The Cavaliers' win over the Golden State … Read the whole story
Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third … Read the whole story
The New York Times Co. is preparing an ad-free digital edition in response to the sharp rise in ad blocking, according to Times Co. … Read the whole story