"As you would expect from a sector peppered with entrepreneurs, there is a level of optimism and belief that there is opportunity even in turbulence, that I find inspiring," blogs … Read the whole story
An increasing amount of digital video content now ends up on television, according to Jamie Byrne, director of YouTube Creators. Now, AT&T, Hasbro, and … Read the whole story
A study says getting a high-quality "TV-like" experience on all new digital video devices is of major importance to consumers. For TV network/creators, that … Read the whole story
Lands' End, which is in the midst of a turnaround engineered by new CEO Federica Marchionni, hired The Sartorialist' s Scott Schumann to shoot … Read the whole story
At a time when consumers -- and the ad industry -- appear to be blurring platform lines and lumping all forms of TV consumption … Read the whole story
What do entertainment marketers get when they cross video marketing with user-generated content? An audience full of social stars just dying for their next … Read the whole story
Yahoo's Hobson Powell says successful native advertising needs to offer compelling content, reach the right audience, and drive conversions. Read the whole story
No one likes being condescended to, but it's easy to do if you treat every audience the same. With super green audiences, strong messaging … Read the whole story