VidBlog
by P.J. Bednarski, Staff Writer
If influencers are the way to a young consumer's heart, why not make a video creation platform that allows advertisers to use them easier? That must Read the whole story
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by Tobi Elkin
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Street Journal's Web site can purchase outstream video ad formats within WSJ.com's article … Read the whole story
COMMENTARY
by Brian Pettigrew, Columnist
The days when marketers could strike the viral lode with their latest Facebook post, YouTube video or "tweet in the dark" are yesterday's success … Read the whole story
by Wayne Friedman
Growing OTT digital video services are forcing traditional TV companies to make major changes. But collectively, more needs to be done in order for … Read the whole story
COMMENTARY
by Amanda Malko, Op-Ed Contributor
Cannes Lions 2016 has come to a close, and the dust has settled on our industry’s biggest and arguably most productive (really) global marketing … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
With so many different creative formats, including a plethora of video formats, can creative management platforms help scale the challenge of managing creative workflow … Read the whole story