VidBlog
by P.J. Bednarski, Staff Writer
A new survey of 1,000 consumers by IBM Cloud has some interesting data about our subscription VOD habits that help define the contours of consumers' yen for over-the-top content providers. … Read the whole story
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by Philip Rosenstein
IAS and Innovid have enhanced their partnership to protect campaigns that run on Innovid's video platform from fraud. The prior relationship focused on reporting … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Mobile's dominance has arrived early; the agency sees brands spending $99.3 billion on mobile advertising next year, versus $97.4 billion on desktop ad spend. … Read the whole story
by Karlene Lukovitz
Digital agency Woven Digital produced a video showing Mache "interviewing" the animated John Juan character as part of his design process for the special … Read the whole story
COMMENTARY
by Jason Harris, Columnist
For a long time, online marketers' favorite success metric was number of views. It's a fairly easy thing to measure, it's instantly available and … Read the whole story
by Tanya Gazdik
"If ads don't provide some benefit to the viewer, what we call 'return on viewers' attention,' they won't choose to watch it," Ace Metrix … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Priorities USA pulled out the big guns Tuesday for an advertisement that pits the U.S. presumptive Republican nominee Donald Trump against blacks and disabled … Read the whole story
by Wayne Friedman
Overall quality issues affected 15% of viewers. One in five consider the technical issues so serious they are likely to cancel the service. Other … Read the whole story
COMMENTARY
by Alison Hill, Columnist
Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a … Read the whole story