It is announcing its new Enterprise endeavor, pitching big-business users, including an asset management system that lets a customer manage its assembled video and audio clips in one place. Read the whole story
At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the … Read the whole story
It's fascinating to see dramatic transitions in so many major industries. Electric cars, driverless cars and Uber are transforming the auto industry. The entertainment … Read the whole story
Digital branded content has better recall than pre-roll advertising, in a study by Nielsen. The lift in brand perceptions was higher for branded content … Read the whole story
In the media business world -- as virtually everywhere else in the business world -- greed is good. Even when it comes to all … Read the whole story
With 360 video, brands will need to learn how to create engaging, open experiences where they're not fully in control. For those that can … Read the whole story
I caved the other day and let my kids play Pokemon Go at the park. I read all the articles about it beforehand to … Read the whole story
Authenticity goes a long way. Just ask Joanna Franco, co-creator of "Shut Up and Go." She moved to Los Angeles from Brazil by way … Read the whole story
Shailin Dhar is on a crusade of sorts. He's attempting to battle online ad fraud, one of the global advertising industry's most pernicious problems. Read the whole story
That's the gist of just one ugly Trumpism that is now being used in political ads created by SS+K on behalf of Emily's List … Read the whole story
A Google claim that marketers are losing up to 70% of "potential mobile shoppers" by relying on conventional demographic suppositions is the kind of … Read the whole story
The Diageo rum brand has launched a campaign to amend the U.S. Constitution's age threshold, now 35, for running for the presidency. The campaign … Read the whole story